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THE GREATEST ON EARTH. 1v1.
Who’s the World’s Fastest Man? World’s Strongest Woman? World’s Fastest Swimmer, etc? World 1 is the new home of the Undisputed Greatest Athletes on Earth — today — not every 4 years.
“1v1” IS THE FUTURE OF SPORT.
How to determine the World’s Greatest Athletes in a new generation of always-on social media, fans & athletes? Face ’em off — 1v1. Olympics, meet UFC — that’s World 1.
Gladiator athletes and the new, must-watch moments in pro sports history. From the built-in drama of head-to-head, to the walkouts, to the completely reimagined staging — welcome to World 1’s numbered 1v1 battles.
DEFEND THE BELT.
Anytime. Anywhere. The “Rematch.” The “Trilogy.” The Revenge. This ain’t your every-4-year Olympics.
SHORT-FORM’S FIRST LEAGUE.
Entire 1v1 battles — just minutes long. World 1 is built to stream where everyone is watching — short-form social video: TikTok, YouTube Shorts, Instagram Reels, X ...
A NEW 1v1 ECOSYSTEM.
1v1 will take over the world ... and social media. From Pro, to College, to Under 18, who will be the next Greatest Athletes? 1v1 battles in dozens of individual sports. #1v1me
YOUR NEW LEAGUE.
The jersey you wear. The sport you live for. The athlete you aspire to be.