World 1's "Battle Brackets” offer a rare opportunity to deliver a gripping LIVE televised experience while simultaneously repurposing each individual head-to-head matchup as a digital episode.
World 1 wasn’t designed for a single platform — it was engineered for all of them. Every competition is structured to deliver a premium, long-form live event while simultaneously generating individual, high-energy digital episodes that thrive anywhere audiences watch today.
From TikTok to YouTube to broadcast television, each 30-second battle is its own self-contained story — instantly gripping, endlessly shareable, and tailor-made for a generation that consumes sports in every format and on every screen.
This is the first sports property custom built for true multi-platform distribution. The live show delivers the spectacle: world-class athletes, championship stakes, modular staging, and cinematic presentation designed for arena-scale audiences. But within that spectacle, every Micro-Sport becomes a sequence of standalone moments — each title fight, each matchup, each 30-second sprint — captured and delivered as short-form episodes.
Whether you’re scrolling, streaming, or watching live at the arena, World 1 meets you where you are. It’s the first sports ecosystem built natively for the attention economy — long-form sport fused with bite-sized entertainment — proving you don’t have to choose between the full show and the highlight. With World 1, every moment is built to travel, built to scale, and built to live everywhere.
